抖音生活服务平台自2026年8月10日0:00起对豆包渠道的酒店订单执行独立费率政策[1]。新政策下,综合扣费比例为12%,其中包括11.4%的软件服务费和0.6%的支付手续费[1]。该调整已获酒店行业人士确认,是抖音对特定渠道商家的经营政策调整[1]。
费率计算的基数为用户实付金额加上除商家以外其他主体提供的补贴金额[1]。该独立费率政策适用于豆包入口跳转抖音来客成交的酒店订单,有效期从2026年8月10日至新政策生效前一日24:00[1]。
Douyin's lifestyle services platform will begin enforcing an independent fee structure for hotel orders originating from the Baidu Baowen channel starting August 10, 2026 at 00:00 [1]. The new policy establishes a combined commission rate of 12%, comprising an 11.4% software service fee and a 0.6% payment processing fee [1].
The rate applies to hotel bookings completed through Douyin's platform when customers access the service via the Baowen entry point [1]. The fee calculation is based on the actual amount paid by users plus any subsidies provided by third parties other than merchants [1]. The policy will remain in effect from August 10, 2026 until a new policy takes effect [1]. Industry sources within the hotel sector have confirmed the implementation of this rate adjustment as part of Douyin's operational refinement for specific distribution channels [1].