面对Z世代对可持续消费的需求，包括Uniqlo、Zara、Levi's和Primark在内的主流服装品牌正在推出衣物修缮服务和维修课程。[1]Levi's为高中生开设了90分钟的手工缝纫课程，传授缝纽扣和贴补丁等四项基本技能。[1]Primark已在其运营的17个国家中的9个国家举办超过730场免费"Love It For Longer"工作坊。[1]Uniqlo在全球约2,500家门店中的75家提供修缮和刺绣等售后服务。[1]Zara则于2022年推出数字平台，允许顾客在其运营的近100个国家中的17个国家转售二手衣物并申请基本改缮服务。[1]
这些举措反映了纺织行业日益严峻的环保挑战。[1]联合国环境规划署估计全球每年纺织废弃物产生速度相当于每秒一辆垃圾车。[1]2000至2015年间，服装产量翻倍，但平均穿着次数下降了约36%。[1]不过专家指出，这些维修倡议的环保影响有限，真正困难在于使维修和二手销售在经济上可行——Ellen MacArthur基金会估计不足1%的废弃衣物被回收制成新衣。[1]为应对这一挑战，H&M等品牌在5月联合签署声明，敦促北美和欧盟政府采取税收政策鼓励修缮和转售。[1]
Major apparel retailers including Levi's, Uniqlo, Zara, and Primark are introducing repair workshops and maintenance services in an effort to attract younger consumers seeking sustainable fashion and cost savings.[1] These initiatives reflect a broader industry strategy to extend garment lifecycles and address mounting textile waste.
Levi's has begun offering high school students hands-on sewing courses teaching four core skills—including button replacement and patch application—in 90-minute sessions.[1] Zara launched a digital platform in 2022 enabling customers to resell pre-owned clothing and request basic alterations, currently operating across 17 of the nearly 100 countries where the brand operates.[1] Primark has conducted over 730 free "Love It For Longer" workshops across nine of its 17 countries of operation.[1] Meanwhile, Uniqlo provides repair and embroidery services at 75 of its approximately 2,500 global stores.[1]
The urgency behind these programs is underscored by the scale of textile waste. The United Nations Environment Programme estimates that global textile discards accumulate at a rate equivalent to one garbage truck per second annually.[1] Between 2000 and 2015, apparel production doubled while the average number of times a garment was worn declined by roughly 36 percent.[1] According to the Ellen MacArthur Foundation, less than 1 percent of discarded clothing is recycled into new garments.[1] In May, H&M and other brands jointly issued a statement urging North American and European Union governments to implement tax policies that incentivize repair and resale.[1]