随着全球高温加剧，中国正成为国际游客的避暑首选。2026年上半年，入境外国人达2291.4万人次，同比增长20.4%[1]。其中，东南亚与欧洲游客增幅最为显著——希腊等南欧国家入境游客同比增长3倍[1]，瑞典游客购买中国国内航班机票量更是同比增长3.3倍[1]。在亚洲地区，越南游客赴丽江的增幅达4.5倍，赴昆明增长2.4倍[1]。
云南、四川等地成为外国游客的热门避暑目的地。九寨沟景区1月至7月接待入境游客27.2万人次，同比增长16.61%[1]，8月6日起未来14天的入境游客预订已达3515人次[1]。西岭雪山景区7月接待游客同比增长27.98%，实现收入同比增长25.05%[1]。游客的消费热情也在上升，6月以来入境游客消费金额同比增长72.9%[1]。
中国之所以成为全球性价比最高的避暑旅游目的地，在于其完备的现代化配套、相对低廉的旅居成本及独特的文化体验[1]。一位外籍博主甚至评价称"中国哪里都有空调，太奢侈了"[1]，这反映出国际游客对中国旅游设施和服务的高度认可。
As extreme heat intensifies worldwide in 2026, China has emerged as a premier international destination for summer travelers seeking relief. Foreign visitor arrivals in the first half of 2026 reached 22.914 million, marking a year-over-year increase of 20.4 percent.[1] The surge reflects a significant shift in global tourism patterns, with travelers from Southeast Asia and Europe leading the influx to Chinese mountains and scenic areas known for their cooler climates.
The appeal of China as a vacation destination extends across diverse regions and demographics. Swedish tourists purchasing domestic Chinese airline tickets increased 3.3-fold in July 2026.[1] Visitors from southern European countries like Greece increased threefold.[1] Southeast Asian travelers showed particularly strong interest in Yunnan Province: Vietnamese tourists visiting Lijiang surged 4.5-fold, with Kunming attracting a 2.4-fold increase.[1] Major attractions have capitalized on this trend, with Jiuzhaigou scenic area welcoming 272,000 foreign visitors from January through July, up 16.61 percent compared to the previous year.[1] In early August, the area had already recorded 3,515 advance bookings for foreign tourists over the following two weeks.[1] Western Shushan Mountain scenic area recorded significant growth, with July visitor numbers up 27.98 percent and revenue climbing 25.05 percent.[1]
China's competitive advantages as a summer destination lie in its combination of modern infrastructure, affordability, and cultural attractions. Since June, foreign visitor spending has surged 72.9 percent year-over-year,[1] reflecting both increased volume and higher per-capita consumption among international tourists. One foreign content creator captured the sentiment: "China has air conditioning everywhere—it's incredibly luxurious."[1]