深圳坪山街道在APEC会议倒计时100天之际，推出"坪山好嘢"IP系列视频，用国际视角展示本地特色。[1]新一季内容邀请在坪山居住多年的巴西夫妇Felipe和Christine担任"坪山品鉴官"，通过他们的真实体验向世界呈现坪山的城市魅力。[1]Felipe在坪山一家新能源车企工作，妻子Christine在坪山已住了两三年，两人将体验当地美食、中医、科技等特色产业。[1]
这一创意宣传策略立足于"本地人带路"的理念。[1]今年春节推出的首季内容在坪山人朋友圈引发广泛转发，新一季则邀请外国友人和香港青年分别参与"歪果仁探城"和"港青寻乡味"两大主题。[1]制作团队强调，视频采用真实素材，"片子全是真实的表情、真实的反应，不需要修饰，反而最打动人心"。[1]
As the Asia-Pacific Economic Cooperation summit enters its final 100 days of countdown, Pingshan Street in Shenzhen has unveiled a new promotional initiative featuring international perspectives on the district's attractions [1]. The campaign centers on the "Pingshan Good Things" IP series, which enlists foreign residents as ambassadors to showcase the neighborhood's cultural and economic offerings [1].
The featured ambassadors include Felipe and his wife Christine, a Brazilian couple who have lived in Pingshan for two to three years [1]. Felipe works at a new energy vehicle company in the district [1]. Their authentic experiences form the backbone of the initiative's new season, which invites international residents and young people from Hong Kong to participate in segments titled "Foreigners Exploring the City" and "Hong Kong Youth Seeking Hometown Flavors" [1].
The first season of the "Pingshan Good Things" series debuted during the Chinese New Year period, employing a "local guide" format that resonated widely across residents' social media feeds [1]. The new content maintains this emphasis on genuine moments, with producers noting that "the footage captures authentic expressions and real reactions that require no artifice—it is precisely this unadorned quality that truly moves viewers' hearts" [1]. By showcasing local cuisine, traditional medicine, technology innovations, and other cultural elements through the lens of international visitors, Pingshan Street aims to position itself as an attractive destination ahead of the APEC meetings [1].
