AI虚拟演艺的商业化步伐正在加快。一位AI女演员的60秒广告报价达到25.8万元，已经超越多数千万级网红的商业报价[1]，这一现象在业内引起了广泛的讨论与思辨。
然而，业界对AI演员的前景看法并不一致。虎鲸文娱集团董事长兼CEO樊路远公开表示将持续深耕真人演员培养与启用[1]。这一表态反映了行业内对真人表演价值的重视。分析人士指出，AI生成的人物形象存在高度同质化问题，五官、神态呈现模板化特征[1]，这在一定程度上限制了其创意空间。业内普遍认为，文艺创作的本质是以人为核心的情感艺术，AI无法替代人的情感表达与艺术创造[1]。因此，虽然AI表演具有快速生成、成本低等优势，但业界倾向于将AI与真人演员视为协同创作的关系，而非替代关系，以此来坚守文艺创作的人本核心[1]。
An artificial intelligence-generated female actor has commanded a commercial rate of 258,000 yuan for a 60-second advertisement, surpassing the typical pricing of most influencers with tens of millions of followers [1]. The sharp uptick in AI talent valuation underscores the technology's rapid advancement in entertainment applications, yet industry stakeholders remain divided on its ultimate role in creative production.
Despite the appeal of AI-generated characters—which can be produced quickly and at lower production costs—significant limitations persist that question their viability as replacements for human actors [1]. AI-created personas exhibit pronounced homogeneity, with facial features and expressions rendered in standardized, template-like patterns that lack individuality [1]. Industry analysts emphasize that artistic creation is fundamentally rooted in human emotion and authentic expression, dimensions that AI cannot replicate [1]. The prevailing consensus suggests that AI should function as a collaborative tool alongside human performers rather than as a substitute for them [1]. Whale Entertainment Group's chairman and CEO Fan Luyuan has publicly reaffirmed the company's commitment to cultivating and deploying human talent, signaling that the core of artistic work remains grounded in the human element [1].