澳大利亚广播公司SBS获得2030年国际足联世界杯的独家全国转播权，将在电视、网络和广播平台免费直播全部104场比赛1。这项转播协议涵盖了由阿根廷、巴拉圭、乌拉圭、摩洛哥、葡萄牙和西班牙共同主办的世界杯赛事1。
该协议标志着SBS与FIFA长达40年合作关系的继续深化，两家机构的合作始于1986年1。2026年世界杯期间，SBS在澳大利亚创下了1800多万观众收看纪录，总观看时长达2.09亿小时，其中约55%的流量来自数字平台1。SBS董事总经理Jane Palfreyman表示，世界杯"毫无疑问"是澳大利亚的足球盛事1。
SBS has secured exclusive national broadcasting rights to the 2030 FIFA World Cup, making the tournament available to all Australians at no cost across television, video, and radio platforms 1. The agreement will see SBS broadcast all 104 matches of the tournament, which will be hosted across six nations: Argentina, Paraguay, Uruguay, Morocco, Portugal, and Spain 1.
This deal extends SBS's long-standing partnership with FIFA, which began in 1986 and has now spanned four decades 1. The broadcaster's track record with the 2026 World Cup demonstrated substantial audience engagement, drawing over 18 million viewers and accumulating 209 million hours of consumption, with approximately 55 percent of viewership occurring on digital platforms 1. SBS Managing Director Jane Palfreyman emphasized that the World Cup is "without question" Australia's premier football event 1.
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