甘肃省张掖市山丹县近日举办第四届炒拨拉美食嘉年华暨山丹县文旅宣传周，以非遗美食为媒介展示河西走廊的文化特色[1]。此次活动汇集了地方特色饮食文化，吸引游客体验传统"锅气"美食，成为当地激活消暑经济的重要举措。
张掖市通过多元文旅业态的融合，进一步撬动暑期旅游市场。七彩丹霞景区夏季单日游客量突破2.5万人次[1]，第六届热气球嘉年华汇聚了36具热气球参展[1]。与此同时，热气球体验、实景演艺、峡谷徒步等特色活动相继推出[1]，为游客提供多层次的文旅体验。依托地处祁连山下的凉爽气候优势，张掖正将暑期打造成旅游增长的黄金期。
数据显示，2026年上半年张掖共接待游客同比增长20.37%，旅游花费同比增长24.05%[1]。山丹县拥有3144处文旅资源点位[1]，为长期的文化旅游发展奠定了基础。该市已连续开展文化旅游全民宣传行动12年，期间累计产生2680件优秀作品[1]，推动文旅品牌影响力的持续提升。
Gansu Province's Zhangye City in Shandan County hosted the fourth Chao Bo La (stir-fried noodle dish) Culinary Festival and Shandan County Cultural Tourism Promotion Week, showcasing the distinctive heritage of the Hexi Corridor through intangible cultural food traditions [1]. The event highlighted Zhangye's appeal as a summer destination, leveraging its cool climate and diverse tourism offerings to drive warm-weather travel [1].
A series of complementary attractions drew visitors throughout the campaign [1]. The Colorful Danxia scenic area recorded over 25,000 daily visitors during peak summer season [1], while the sixth Hot Air Balloon Festival featured 36 hot air balloons on display [1]. Additional promotional activities included valley hiking and immersive theatrical performances designed to activate the local cooling-season economy [1].
The broader marketing efforts have yielded measurable results, with Zhangye welcoming tourism growth in the first half of 2026—visitor numbers climbed 20.37% and tourism spending increased 24.05% year-over-year [1]. Over its twelve-year cultural tourism public advocacy campaign, the region has generated 2,680 outstanding creative works [1], while Shandan County itself boasts 3,144 cultural tourism resource sites [1].