2GB电台在最新收听率调查中继续下行,市场份额跌至11.2%,环比下降0.5个百分点1。该电台已连续第六次未能保持悉尼广播市场的领先地位1。与此同时,竞争对手SmoothFM的市场份额升至13.5%,已明显超越2GB1。
2GB和3AW电台均属于Tapt Media集团,该集团今年由Arthur Laundy家族以5600万美元收购1。在墨尔本市场,集团旗下的3AW电台表现较强,市场份额为14.1%,虽较上期下降0.1个百分点,但仍保持领先1。3AW早间节目由Russel Howcroft和Ross Stevenson主持,市场份额达19.5%,环比下跌0.6个百分点1。在2GB的早间节目中,Ben Fordham节目保持14.8%的市场份额1。
澳大利亚广播公司电台在两座城市均有所增长,悉尼ABC电台市场份额从5.3%上升至5.5%1,墨尔本ABC电台市场份额升至6%1。此次调查覆盖期间为5月24日至6月27日及7月12日至8月15日1。
2GB radio has extended its losing streak in the latest audience measurement results, with its market share dropping to 11.2 percent, down 0.5 percentage points 1. The Sydney station now trails competitor SmoothFM, which holds a 13.5 percent market share following a 0.1 percentage point rise 1. This marks the sixth consecutive ratings period in which 2GB has failed to maintain market leadership 1.
In contrast, 2GB's sister station 3AW continues to dominate the Melbourne market with a 14.1 percent share, though it dipped 0.1 percentage points 1. The morning program on 3AW, hosted by Russel Howcroft and Ross Stevenson, captured 19.5 percent of the market, declining 0.6 percentage points 1. Ben Fordham's morning show at 2GB held steady at 14.8 percent 1. Both stations are owned by Tapt Media, the broadcasting group acquired this year by the Laundy family for AUD 56 million 1.
Elsewhere in the market, ABC Sydney's radio audience grew modestly, with its market share rising from 5.3 percent to 5.5 percent, while ABC Melbourne climbed to 6 percent 1. The ratings were measured across two survey periods: May 24 to June 27 and July 12 to August 15 1.
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