Instagram宣布调整其AI生成账户的管理政策，将现有的"AI创作者"标签改为"AI生成档案"1。根据新规，未能正确标注AI生成身份的账户创作者将面临曝光率降低的处罚1，而正确使用新标签的创作者则不会因使用AI生成人物而遭受限制1。
这一政策的出台背景是社交媒体上虚假AI账户问题日益突出。年初《Wired》杂志的调查揭露了20多个在Instagram上推广约会应用Goose的AI生成男性网红账户1，而《纽约时报》在7月的报道中发现了数百个冒充医生、治疗师和健康顾问的AI生成账户在推销补充剂1。Instagram的新标签方案仅适用于完全由AI生成的人物档案，不涵盖那些使用AI编辑照片或优化文案等创意工具的账户1。此外，Meta公司最近还在舆论压力下移除了一款允许用户利用他人肖像生成图像的AI工具1，并与美国各州就Facebook和Instagram对儿童及青少年的影响达成了18亿美元的和解1。
Instagram is tightening oversight of artificial intelligence-generated accounts by renaming its labeling system and penalizing creators who fail to properly disclose AI-generated profiles.1 The platform will replace the existing "AI creator" label with "AI-generated profile," while accounts that do not correctly identify themselves as AI-generated will face reduced visibility on the platform.1 Creators who properly use the new label will not be subject to penalties for featuring AI-generated personas.1
The move reflects Instagram's effort to address growing user concerns about encountering fake AI-generated personas without disclosure.1 The new label applies specifically to AI-generated person profiles and does not extend to creators using AI tools for photo editing or content optimization.1
The policy arrives amid documented cases exposing the proliferation of undisclosed AI profiles across social media.1 Earlier this year, Wired's investigation uncovered more than twenty purported AI-generated male influencer accounts on Instagram promoting the dating application Goose, while the New York Times reported in July that hundreds of AI-generated profiles impersonating doctors, therapists, and health advisors were promoting dietary supplements on social platforms.1 Meta recently removed an AI image-generation tool that allowed users to create images using other people's likenesses following significant public backlash, and the company reached an 1.8 billion dollar settlement with U.S. states last week addressing concerns about Facebook and Instagram's effects on children and teenagers.1
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