日产汽车正在推行流程改革，力求追赶中国车企的开发速度。[1]该公司将全新车型的研发周期从50个月压缩至37个月，衍生车型改款时间缩短至30个月，相比过去提升了40%的效率。[1]其中，全新Skyline仅耗时26个月即完成开发。[1]
日产管理层对加快上市速度的紧迫性有清晰认识。[1]日产高管山口一之表示："如果新产品不能更快上市，公司将会难以生存。"[1]为了实现这一目标，日产采用了AI建模、数字孪生和虚拟现实等数字技术进行测试，同时优化了决策机制，由项目总监统一负责而非三方共同决策。[1]
尽管日产的改革成效显著，但与中国车企仍存在差距。[1]中国车企最快能在18至24个月内开发完成一款新车，[1]仍比日产目前的最优水平快得多。
Nissan Motor has overhauled its product development process by drawing inspiration from Chinese automakers' operational approaches, significantly accelerating the time-to-market for new vehicles.[1] The company has compressed the development cycle for all-new models from 50 months to 37 months, while derivative vehicle refreshes have been shortened to 30 months—representing a 40 percent improvement over previous timelines.[1]
The automaker has implemented several technological and organizational changes to achieve these gains. Nissan now leverages artificial intelligence-based modeling, digital twin technology, and virtual reality testing to streamline the development process.[1] Additionally, the company restructured its decision-making mechanism, consolidating authority under a single project director rather than distributing responsibility across three parties.[1] Despite these reforms, Nissan's fastest benchmark—exemplified by the all-new Skyline completed in just 26 months—still lags behind leading Chinese automakers, which can develop new vehicles in as little as 18 to 24 months.[1]
The acceleration initiative reflects an urgent business imperative. According to Nissan's leadership, "if new products cannot reach the market faster, the company will struggle to survive."[1] This strategic shift underscores the competitive pressure Nissan faces from Chinese manufacturers who have established efficiency advantages in the automotive development arena.
