开发者Theo近日发布视频，对Apple的iOS开发环境提出尖锐批评[1]。他指责Xcode开发工具设计糟糕，同时抨击App Store对应用内购收取30%的佣金[1]。此外，Theo还指出Apple不允许开发者在iPad上直接构建iPad应用这一限制性规定[1]。
评论者在分析这些批评时指出了一个核心悖论：虽然Theo提出了对Apple的众多不满，但他仍然持续购买最新款MacBook、iPhone和iPad[1]。评论者认为，"只要你不停地向待你不好的公司花钱，他们为什么要改变？"[1]他主张只有当消费者停止向Apple消费时，才能真正推动该公司改变其政策[1]。Dave Rupert曾撰文阐述类似观点，主张消费者应选择与自己价值观一致的企业[1]。
Developer Theo recently released a video criticizing several restrictive practices by Apple, targeting the company's iOS development ecosystem [1]. Among his complaints, Theo highlighted Apple's 30% commission on App Store transactions and in-app purchases, the poor design of the Xcode development environment, and Apple's restriction preventing developers from building iPad applications directly on iPad devices [1].
The video prompted broader reflection on whether public criticism alone can effect meaningful change in the tech industry. One observer noted that despite leveling these critiques, Theo continues to purchase Apple's latest products—MacBooks, iPhones, and iPads [1]. This contradiction underscores a fundamental reality: companies have little incentive to reform as long as consumers maintain their spending habits. As the commentator put it, "Why would they change when you keep spending money on companies that treat you poorly?" [1] The piece references Dave Rupert's article titled "Double Your Business with Companies You Like," suggesting that consumer choices represent the most effective mechanism for holding technology firms accountable [1]. Without a shift in purchasing behavior, critical voices risk being systematically ignored, leaving the status quo intact.