中国电动汽车品牌在欧洲市场的表现再创新高。2025年前五个月，中国品牌在西欧市场的电动汽车销售份额达到14.2%，较去年同期增长近5个百分点，销售量达171,800辆[1]。这一增长势头在欧盟对中国电动车征收最高35.3%关税的背景下尤为引人注目[1]。
英国和意大利两个市场成为中国电动汽车增长的主要推动力。其中英国占中国电动车欧洲销售的四分之一，意大利占五分之一[1]。研究者指出，中国品牌已调整策略，将销售重点转向插电式混合动力车以规避高关税，预计纯电动车的市场份额可能已见顶[1]。在产品线方面，中国品牌已推出超过120个车型，超过欧洲品牌的约100个车型水平[1]。例如，Leapmotor T03借助意大利购车补贴，价格已降至5,000欧元[1]。比亚迪、奇瑞、SAIC和小鹏等中国主要品牌持续扩大在欧洲的市场存在[1]。
Chinese electric vehicle brands have achieved record market penetration in Europe, capturing 14.2% of Western European sales in the first five months of 2025, an increase of nearly five percentage points compared to the same period last year [1]. This expansion occurred despite the European Union's imposition of tariffs reaching as high as 35.3% on certain Chinese-made electric vehicles, in addition to standard 10% tariffs [1].
The sales surge was driven largely by performance in specific markets, with the United Kingdom accounting for approximately one-quarter of Chinese EV sales in Europe and Italy representing one-fifth [1]. Chinese manufacturers have expanded their model offerings significantly, with over 120 models now available compared to approximately 100 European brand models [1]. Leapmotor, for instance, has leveraged Italian purchase incentives to price its T03 model at €5,000 [1]. Key Chinese brands competing in the region include BYD, Chery, SAIC, and Xpeng [1].
Researchers suggest that Chinese manufacturers are increasingly shifting focus toward plug-in hybrid vehicles to circumvent tariff barriers, with some analysis indicating that the market share for pure electric vehicles may have plateaued [1]. Meanwhile, Tesla experienced a 60% year-over-year sales increase during the same period [1].