澳大利亚超市的罐头沙丁鱼因社交媒体趋势"sardinemaxxing"而被抢购一空1。影响者在TikTok上宣传沙丁鱼具有皮肤、头发和抗衰老功效,称其为"叉子上的肉毒杆菌"1,推动了销售的激增。
专家对这类病毒式购买趋势可能导致的后果表示担忧。澳大利亚海洋保护协会可持续海鲜项目经理Adrian Meder指出:"我们还没有看到在线流行度作为海洋物种大幅下降的驱动力,但历史显示海鲜文化热度一次次导致锷鱼、鲨鱼、鲍鱼、海参等物种种群崩溃"1。不过,沙丁鱼因生长快、周期短而具有较强抗捕捞能力1。澳大利亚本地沙丁鱼渔业实际上是可持续的1,其中最大的南澳沙丁鱼渔业大部分产品用作水产养殖饲料,很少供人类食用1。
值得注意的是,澳大利亚大部分罐头沙丁鱼为进口产品,追溯来源困难1。詹姆斯库克大学研究员Jonathan Smart指出,澳大利亚的海鲜生产排名仅位居全球第52位,尽管拥有约800万平方公里的捕捞水域1。
Canned sardines have become unexpectedly scarce in Australian supermarkets due to a social media phenomenon known as "sardinemaxxing," driven by influencers promoting the fish as a beauty and health product 1. Content creators have branded sardines as "botox on a fork" while marketing claims about their skin, hair, and anti-aging benefits 1. The surge in demand has led to widespread product shortages across stores as consumers rush to purchase the canned goods 1.
While such viral buying trends raise environmental concerns, experts note that sardines possess relatively strong resistance to overfishing due to their rapid growth rates and short life cycles 1. Adrian Meder, sustainable seafood program manager at the Australian Marine Conservation Society, cautioned that historical patterns demonstrate how food trends have previously led to population collapses in species including tuna, sharks, abalone, and sea cucumbers 1. However, most canned sardines sold in Australia are imported products, making it difficult to trace their origins 1. Australia's largest sardine fishery, located in South Australia, primarily supplies farmed aquaculture operations rather than human consumption 1. Despite managing approximately 8 million square kilometers of fishing waters, Australia ranks only 52nd globally in seafood production, according to James Cook University researcher Jonathan Smart 1.
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