浙江省杭州市中级人民法院近期审结全国首例AI批量代写种草笔记不正当竞争案，判决两家被告公司赔偿原告经济损失及合理开支共计10万元[1]。这起案件揭示了电商平台上虚假种草评价的黑灰产业链现状。
记者调查发现，商家通过中介购买虚假种草笔记和好评来欺骗消费者，已形成完整的交易体系[1]。一篇种草笔记价格从10元起，最高可达数万元，单条好评代写业务起步价2元，两类服务均按粉丝量计费[1]。好评中介表示，每篇笔记都需经商家审核确定后才发布，实质为商家定制内容[1]。
浙江省杭州市中级人民法院法官助理张宗滨强调："技术本身是中立的，但并不代表技术的应用是中立的"[1]，此言明确了AI技术应用并非法外之地。北京航空航天大学法学院副教授赵精武指出，虚假种草涉及虚假宣传、网络水军、非法经营罪、敲诈勒索等多条法律红线[1]，为行业合规发展划定了法律界限。
A widespread scheme involving fake product recommendations and fabricated positive reviews has emerged as a thriving underground industry, with merchants purchasing counterfeit endorsements through intermediaries to deceive consumers[1]. The black market operates on a tiered pricing model, with individual product review posts ranging from 10 yuan to tens of thousands of yuan depending on influencer follower counts, while single positive review writing services start at 2 yuan and scale similarly based on audience size[1]. According to middlemen facilitating these transactions, each review post undergoes merchant approval before publication, revealing that these purportedly authentic consumer recommendations are in fact custom-made content ordered directly by sellers[1].
In a landmark ruling, the Hangzhou Intermediate People's Court of Zhejiang Province concluded China's first case involving bulk AI-generated product reviews and unfair competition practices, ordering two defendant companies to pay 100,000 yuan in combined compensation for economic losses and reasonable expenses[1]. The court's decision emphasizes that while technology itself is neutral, its application is not necessarily neutral, as stated by Zhang Zongbin, a judicial assistant at the court[1]. Legal experts have identified the scope of violations involved, with Zhao Jingwu, an associate professor at the School of Law at Beihang University (Beijing University of Aeronautics and Astronautics), noting that fake product seeding implicates multiple legal violations including false advertising, online manipulation, illegal business operations, and extortion[1].