澳大利亚政府正起草"数字关怀义务"立法,计划通过"修复我们的信息流"提案对社交媒体的个性化推荐算法施加限制,目标是增强用户对内容推荐的控制权。1社会服务部长Tanya Plibersek表示政府对"选择加入"提案持开放态度。1该模式拟将非个性化推荐设为默认选项,而非让用户主动选择。1
欧盟已在这一领域积累了先行经验。欧盟数字服务法自2023年起对月活跃用户超过4500万的大型平台适用,要求它们提供至少一种不基于个人数据的推荐选项。1但现实中的效果存在局限——研究表明用户往往仍选择个性化算法。1去年,荷兰数字权利组织Bits of Freedom成功起诉Meta,指控其使用户难以访问非个性化信息流。1
此外,Meta近期面临来自美国的重大和解。与美国47个州的诉讼案件上周达成和解,Meta需在十年内支付180亿美元赔偿,其中包含对年轻用户的使用限制措施。1澳大利亚律师事务所Shine Lawyers表示正与美国Meta诉讼案律师Mark Lanier讨论在澳启动类似诉讼的可能性。1
Australia's government is drafting "digital duty of care" legislation aimed at curbing the reach of personalized algorithms on social media platforms through a proposal called "Fix Our Feeds."1 The initiative seeks to give users greater control over how content is recommended to them.1
The proposal draws inspiration from the European Union's Digital Services Act, which took effect in 2023 and requires large platforms with over 45 million monthly active users to offer at least one recommendation option not based on personal data.1 However, research indicates that users often continue selecting personalized algorithmic feeds even when given the choice.1 In response, Australian advocacy groups are pushing for an "opt-in" model that would make non-personalized recommendations the default setting rather than requiring users to actively choose them.1
The European approach has already faced implementation challenges. Dutch digital rights organization Bits of Freedom successfully sued Meta last year, arguing that the company made it unnecessarily difficult for users to access non-personalized information feeds.1 Meanwhile, Meta recently settled litigation with 47 U.S. states, agreeing to pay $18 billion over ten years, with provisions including usage restrictions for younger users.1 Australian law firm Shine Lawyers has indicated it is in discussions with Mark Lanier, an attorney involved in the U.S. Meta case, about the possibility of launching similar litigation in Australia.1 Australia's Minister for Social Services, Tanya Plibersek, has expressed the government's openness to the "opt-in" proposal.1
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