暑期档电影市场持续火热，票房收入超过80亿元[1]。各地因势利导，探索电影与文化旅游的深度融合，通过创新消费场景将银幕人气转化为文旅产业增长动力。
吉林敦化、河北石家庄、黑龙江等地的探索表明，这一融合模式正在激活区域消费潜力。敦化市推出惠民措施，凭电影票根可免费参观历史博物馆非遗展区[1]。石家庄鹿泉区建成山水鹿泉星夜市集，占地6300平方米，融电影、美食、文创元素于一体[1]。黑龙江七星山抗联影视基地则通过电影IP吸引，使游客平均停留时间从半天延长至两三天[1]，周边村庄民宿订单火爆，节假日一房难求，预订已排到9月份[1]。
这些创新举措带动了餐饮、民宿等周边产业的联动发展，形成了以电影为载体、以文旅为延伸的完整消费生态。
Summer box office revenues exceeded 8 billion yuan [1]. Across multiple regions, cultural institutions and tourism operators are capitalizing on cinema attendance by weaving film experiences into broader travel and consumption experiences, transforming screen audiences into cultural visitors and tourists.
In Jilin Province, Dunhua city has introduced visitor benefits allowing moviegoers to present their ticket stubs for free access to non-intangible cultural heritage exhibitions at the city's history museum [1]. Meanwhile, in Hebei's Shijiazhuang, the Shanshui Luyuan Starlight Night Market—spanning 6,300 square meters—combines cinematic atmosphere with food vendors and cultural merchandise, creating a multimedia entertainment destination [1]. These initiatives demonstrate how local governments are leveraging film publicity to drive adjacent spending in dining, retail, and cultural attractions.
The expansion of film-related tourism infrastructure is producing measurable economic impact in peripheral regions. At the Qixing Mountain Anti-Japanese Coalition Film and Television Base in Heilongjiang's Shuangyashan, visitor length of stay has extended from a half-day to two or three days [1]. The surge in tourism has transformed local accommodation markets—villages below the scenic area are experiencing full-booking conditions during holidays, with reservations extending into September [1].