福田文旅携手携程在韩国推介 入境游客增势强劲

深圳福田区文化广电旅游体育局与携程集团联合在韩国济州国际机场投放广告，推广深圳福田文旅品牌。1根据最新数据，福田、皇岗两口岸今年头40天接待入境外籍旅客5万余人次，同比增长44%。1福田区同时推出了六条3至4天的入境游精品线路，以满足国际游客的多样化需求。1

此举正值深圳入境游快速增长期。2025年深圳全市入境游客同比增长27.6%，"五一"期间入境游订单增长更是达到188%。1深圳福田文旅推广计划后续将涵盖多个重点国际地点，包括吉隆坡机场、新加坡樟宜机场、香港MTR地铁以及澳大利亚悉尼等地，进一步扩大推广覆盖面。1济州国际机场年接待国际旅客逾1800万人次，是重要的国际客源地。1

Shenzhen's Futian District culture and tourism authority has partnered with Ctrip to roll out advertising promoting Futian's tourism brand at Jeju International Airport in South Korea, marking the beginning of an expanded global promotion strategy 1. The campaign reflects strong momentum in inbound tourism to the region, with the Futian and Huangjuewan ports welcoming over 50,000 foreign visitors in the first 40 days of this year, representing a 44 percent year-on-year increase 1.

The push comes as Shenzhen overall sees significant growth in inbound travel, with visitor numbers climbing 27.6 percent across the city this year 1. During the May Day holiday period, inbound tourism bookings surged 188 percent 1. To capitalize on this trend, Futian has developed six premium inbound tourism itineraries spanning three to four days 1. The district plans to extend its promotional presence to multiple international hubs, including Kuala Lumpur International Airport, Singapore's Changi Airport, Hong Kong's MTR subway system, and Sydney in Australia 1. Jeju International Airport, where the campaign is now live, handles over 18 million international passengers annually 1.