澳大利亚超市行业领头羊Woolworths和Coles正在通过大幅增加自有品牌商品来应对来自Aldi等竞争对手的挑战。1根据截至6月28日的年度报告，Coles目前拥有约5600款自有品牌产品，较前一年增加1600款，该类产品的市场渗透率已达35%。1同期，Woolworths在过去一年推出445款全新自有品牌产品和680款改进款产品，自有品牌销售增长达5.5%。1
两大零售商的扩张战略取得成效。Coles自有品牌销售增速为6.1%，其中高端自有品牌Coles Finest增长更快至9.2%。1Woolworths计划进一步拓展自有品牌范围，将涉足中东和南亚食品系列。1尽管自有品牌产品激增，Woolworths和Coles仍保持合计约67%的市场份额，与2001年的水平基本持平。1相比之下，Aldi的市场份额约为9%，与十多年前相当。1
在供应商关系方面，监管机构对419家食品杂货供应商进行的调查显示，56%的供应商报告获得公平对待，74%报告与超市间无任何问题。1不过，近半数供应商表示价格谈判过程复杂艰难。1
Australia's two supermarket giants are significantly expanding their private label product ranges in response to competitive pressures. Coles now offers approximately 5,600 own-brand products, having added 1,600 items over the past year, with private label accounting for 35% market penetration.1 Woolworths introduced 445 new private label products and improved 680 existing items during the same period, achieving 5.5% sales growth in its own-brand category.1
Both retailers reported strong financial performance for the year ending June 28, 2026. Coles recorded net profit of A$10.9 billion with sales revenue of A$415 billion, reflecting 5.1% growth excluding tobacco.1 Woolworths reported net profit of A$11.4 billion, with Australian supermarket sales reaching A$539 billion and growing 5.9% excluding tobacco.1 Coles' premium private label line, Coles Finest, grew 9.2%, while overall own-brand sales increased 6.1%.1 Woolworths plans to further expand its private label offerings into Middle Eastern and South Asian food categories.1
The two companies maintain a combined market share of approximately 67%, with estimates placing Woolworths at 38-40% and Coles at 29%, according to Australia's competition regulator and financial analysts.1 By contrast, Aldi's market share remains at approximately 9%, comparable to levels from more than a decade ago.1 Among food supply chain operators surveyed by the industry regulator, 56% reported receiving fair treatment, though nearly half of suppliers described price negotiations as complex and difficult.1
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