小米宣布将在印度市场推出米家（Mijia）子品牌，专注于家庭与生活方式产品领域[1]。该品牌将与小米、REDMI、POCO并列，成为小米在印度的四大品牌支柱[1]。小米印度营销与公关副总监桑迪普·萨尔玛宣布了这一决策[1]。
米家在全球市场已覆盖接近200个产品类别[1]。在印度的初期推出阶段，米家将面向消费者提供智能空气净化器、扫地机器人、手持吸尘器、工具套装、空调、咖啡机等产品[1]。小米计划在2026年下半年推出搭载HyperOS系统和AI感知技术的高端智能家电，包括智能空调和多门智能冰箱等[1]。
这一举措是小米"人×车×家"战略在印度市场的长期发展体现，小米进入印度市场已满12周年[1]。
Xiaomi has announced the official launch of its Mijia sub-brand in the Indian market, positioning it alongside Xiaomi, REDMI, and POCO as one of four core brands in the company's India product ecosystem [1]. The announcement was made by Sandeep Sharma, Vice President of Marketing and Public Relations at Xiaomi India [1].
Mijia will initially focus on home and lifestyle products, with the debut portfolio encompassing smart air purifiers, robotic vacuum cleaners, handheld vacuums, tool kits, air conditioning units, and coffee machines [1]. The brand currently operates across nearly 200 product categories globally [1]. Xiaomi plans to expand Mijia's offerings in the second half of 2026, introducing premium smart home appliances including intelligent air conditioning units and multi-door smart refrigerators equipped with HyperOS and AI-sensing technology [1].
The Mijia launch represents a strategic expansion marking twelve years since Xiaomi's entry into the Indian market and reflects the company's long-term commitment to its "people × car × home" strategy in the region [1].
