网络平台上存在虚假好评与恶意差评的产业链,职业差评师通过刷差评、删评等手段对商家进行骚扰,甚至演变为敲诈勒索行为。[1]北京公安网安部门会同经侦部门侦破了2起有偿删除商品差评的案件,打掉2个犯罪团伙,抓获涉案人员7名。[1]深圳市龙华区人民法院审结的一起案件中,被告人张某、李某二人通过"差评施压+删评索财"的手段共敲诈勒索30400元,法院以敲诈勒索罪对其判处有期徒刑并处罚金。[1]
针对此类乱象,法律框架已有明确规定。《中华人民共和国电子商务法》规定,电子商务平台经营者知道或应当知道平台内经营者有侵害消费者合法权益的行为,未采取必要措施的,应当依法与该平台内经营者承担连带责任。[1]法律专家岳屾山指出,虚假评价直接侵犯消费者的知情权,破坏市场公平竞争秩序,透支网络交易的信用基础。[1]治理此顽疾需要经营者守法诚信、平台完善识别机制、监管部门依法查处的共同努力。[1]
Police authorities in Beijing and Shenzhen have dismantled criminal networks engaged in paid review manipulation and extortion targeting e-commerce merchants. Beijing's cyber police and economic investigation units have solved two cases involving paid deletion of negative product reviews, dismantling two criminal gangs and detaining seven suspects.[1] In a related case handled by the Longhua District People's Court in Shenzhen, two defendants surnamed Zhang and Li were convicted of extortion through a coordinated scheme of posting negative reviews to pressure merchants, then demanding payment for removal—extracting 30,400 yuan in total through this tactic and receiving prison sentences with monetary fines.[1]
The practice exploits vulnerabilities in online commerce platforms. These fraudulent review operations infringe on consumer rights to accurate information, distort fair market competition, and undermine the foundation of trust in digital transactions.[1] Under China's E-Commerce Law, platform operators who know or should know that merchants on their sites are harming consumer interests but fail to take necessary measures may be held jointly liable.[1] Legal expert Yue Yishanshan has noted that false reviews infringe on consumer rights to information, damage fair market competition, and erode the credit foundation of online transactions.[1] Addressing this problem requires coordinated action: merchant integrity in operations, platforms strengthening their mechanisms to identify false reviews, and regulatory authorities conducting rigorous enforcement.[1]