加州正推进新立法以加强政治内容披露的执行力度。民主党议员Marc Berman提出法案，对未披露政治活动报酬的内容创作者和政治委员会处以罚款，单次违规罚款额最高可达5000美元[1]。
加州曾于2023年通过披露要求相关法律，但由于执法困难而效果有限[1]。新法案旨在授予加州公平政治实践委员会直接罚款权力，以弥补现有法规的漏洞[1]。德州竞选监察部门已在2024年采取类似举措，通过规则要求披露此类付费内容[1]。同时，加州参议员Adam Schiff上月提出了联邦层面的立法方案，目前尚未进行投票[1]。
California is moving to impose financial penalties on content creators and political committees that fail to disclose paid posts about politics. [1] Democratic State Assemblymember Marc Berman has introduced legislation that would authorize the state's Fair Political Practices Commission to directly fine violators up to $5,000 per violation. [1]
The state previously enacted disclosure requirements in 2023, but enforcement has proved difficult. [1] Berman's proposal would grant the commission enforcement power without requiring litigation, addressing a gap that has limited the state's ability to hold creators accountable. [1] Texas has also moved on the issue, with its campaign finance watchdog adopting rules requiring disclosure in 2024. [1]
At the federal level, U.S. Senator Adam Schiff introduced legislation last month, though it has not yet been voted on. [1] One content creator, Shaka Smith, produced paid videos for a political campaign and received thousands of dollars in compensation, illustrating the type of arrangement these disclosure rules aim to address. [1]