中国联通杭州地区自6月起启动渠道改革，大幅下调代理商佣金并同步提高套餐价格。[1]线上渠道与上门直销的佣金下调幅度超过40%，直销团队在此基础上还要额外被扣减10%。[1]在套餐调整方面，特价融合宽带月付从28元提至79元，涨幅超过180%；300M宽带包年费用从360元涨至480元，增幅达33%。[1]
这一系列调整的背景是联通业绩承压。[1]中国联通2026年一季度营业收入为1028.24亿元，同比下降0.5%，净利润为21.37亿元，同比下降18.0%，这是其近六年来首次营收与净利润双双下滑。[1]与此同时，三大运营商在7月31日联合发布《关于规范互联网渠道售卡管理的公告》，自8月1日起，第三方互联网渠道将停止号卡办理服务。[1]
China Unicom has implemented sweeping cost adjustments in its Hangzhou region starting in June, marking a significant shift in the telecommunications market's competitive landscape. [1] The company has cut commissions for online channels and direct sales teams by over 40%, with direct sales staff facing an additional 10% reduction on top of that. [1]
Coinciding with the commission cuts, Unicom has raised prices on its bundled broadband packages substantially. [1] The monthly fee for promotional combined broadband service has surged from 28 yuan to 79 yuan, representing an increase of over 180 percent. [1] For the 300-megabit annual broadband package, costs have climbed from 360 yuan to 480 yuan, a 33 percent hike. [1]
The moves come as Unicom faces mounting financial pressure. [1] In the first quarter of 2026, the company reported operating revenue of 102.824 billion yuan, down 0.5 percent year-over-year, while net profit fell to 21.37 billion yuan, a decline of 18 percent—marking the first consecutive decline across both metrics in nearly six years. [1] Additionally, on July 31, China's three major telecom operators jointly announced new guidelines to regulate internet channel SIM card sales, effective August 1, which suspend third-party internet channels from handling new card services. [1]
