美国最大报业集团USA Today Co.与软件公司Palantir达成合作协议，利用AI驱动平台分析和变现用户行为数据 [1]。USA Today Co. CEO Mike Reed在Q2财报电话会上表示，该合作将帮助公司更有效地"收集、连接和激活受众数据"以实现更快的变现 [1]。USA Today Co.旗下拥有美国200多家地方报纸以及全国性报纸USA Today [1]。
Q2期间，USA Today Co.的独立访客数为1.58亿，较Q1的1.8亿出现下滑 [1]。Mike Reed在财报电话会上还表示，他看到了一个未来的可能性，即"关闭爬虫或让内容可用于搜索引擎链接" [1]。此外，Axel Springer和Fox News等其他媒体公司也已与Palantir建立了类似的合作关系 [1]。
值得注意的是，Palantir因向美国移民和海关执法局、美国国防部和以色列军方提供技术而引发争议 [1]。
USA Today Co., which operates over 200 local newspapers across the United States alongside the national publication USA Today, has entered into a partnership with software company Palantir to analyze and monetize user behavior data [1]. CEO Mike Reed announced the collaboration during the company's second-quarter earnings call, stating that the partnership would strengthen the organization's ability to "collect, connect, and activate audience data" for faster revenue generation [1].
The initiative leverages Palantir's artificial intelligence-driven platform to enhance the newspaper chain's data collection and audience engagement strategies [1]. Reed signaled the company's ambitions in this direction, noting that he envisioned a future where the company might "close crawlers or make content unavailable to [search engine links]" [1]. The partnership reflects a broader industry trend, as other media organizations including Axel Springer and Fox News have also established similar collaborations with Palantir [1].
However, the partnership comes amid ongoing scrutiny of Palantir's business practices. The company has faced controversy over its provision of technology to the U.S. Immigration and Customs Enforcement agency, the U.S. Department of Defense, and the Israeli military [1]. USA Today Co. reported 158 million unique visitors in the second quarter, representing a decline from 180 million in the first quarter [1].