澳大利亚两大超市Woolworths和Coles正通过大幅增加自有品牌产品数量来应对Aldi等竞争对手的挑战，以保持其市场主导地位1。目前，Woolworths占据澳大利亚全国超市杂货销售额的38%，Coles占29%，两家合计市场份额达67%1。相比之下，Aldi在2025年的市场份额约为9%1。
在截至2025年6月28日的财年中，Coles实现净利润10.9亿澳元，销售收入（不包括烟草销售）增至近415亿澳元，同比增长5.1%1。Coles现拥有约5600种独家产品，过去一年增加了1600种，其自有品牌市场渗透率已达35%1。数据显示，Coles自有品牌销售增长6.1%，其中Coles Finest系列增长9.2%，增速均超过其整体销售增速1。
与此同时，Woolworths报告的年度净利润为11.4亿澳元，其澳大利亚超市销售额（不包括烟草销售）增至539亿澳元，同比增长5.9%1。过去一年，Woolworths推出了445个新自有品牌和680个翻新品牌，带动其自有和独家品牌销售增长5.5%1。两家超市巨头的最新财报均表明，其自有品牌销售增速已超过整体销售增速1。
Australia's two major supermarket chains, Woolworths and Coles, are significantly increasing the number of their own-brand products to combat challenges from rivals like Aldi and maintain their market leadership 1. The latest financial reports from both companies reveal growth in both profits and private-label sales, with the latter outpacing the overall sales growth rate 1. Currently, Woolworths and Coles command 38% and 29% of the national supermarket grocery sales, respectively, giving them a combined market share of 67%, while competitor Aldi holds an estimated 9% market share in 2025 1.
Coles reported a net profit of 1.09 billion Australian dollars for the year ending June 28, 2025, with total sales revenue rising by 5.1% to nearly 41.5 billion Australian dollars, excluding tobacco sales 1. The retailer now offers approximately 5,600 exclusive products, having added 1,600 new items over the past year, which has driven its own-brand market penetration rate to 35% 1. Furthermore, overall sales of Coles' private-label products grew by 6.1%, with its Coles Finest range experiencing a stronger increase of 9.2% 1.
Meanwhile, Woolworths announced an annual net profit of 1.14 billion Australian dollars, as its Australian supermarket sales climbed 5.9% to 53.9 billion Australian dollars, also excluding tobacco sales 1. Woolworths introduced 445 new own-brand items and refreshed 680 existing brands over the past year 1. These additions contributed to a 5.5% growth in sales for its own and exclusive brands 1.
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