由母子档自制的低成本动画长片《牛来》在中国电影市场上演了票房逆袭，最终收获超过4500万元人民币（约930万澳元）的票房 1。这部片长86分钟的影片于8月5日上映，但上映初期表现惨淡，首日票房仅为342元人民币（约71澳元） 1。在上映的前十天内，该片全国购票观众不足300人，总票房约7700元人民币（约1596澳元） 1。
《牛来》由来自大连的34岁导演信雨萌及其60岁的母亲、编剧孙丽芳共同完成，两人凭借自学动画，历时五年在一台家用电脑上制作出这部作品 1。影片上映时没有传统宣传、预告片或影院可用海报 1。然而，其粗糙的画风与奇特的剧情在社交媒体上引发了病毒式传播 1。观众以“烂到好看”的心态将其转化为网络现象，并结合股市文化进行二次创作，使影片从被嘲讽逆袭为票房黑马 1。
The low-budget Chinese animated feature "Niu Lai" has achieved a remarkable box-office turnaround, ultimately grossing over 45 million yuan, or approximately 9.3 million Australian dollars 1. Directed by 34-year-old Xin Yumeng from Dalian and scripted by her 60-year-old mother, Sun Lifang, the 86-minute film was produced over five years on a single home computer 1. The project was completed entirely without traditional promotion, trailers, or posters available for cinemas 1.
Upon its release on August 5, the self-taught mother-son duo experienced a disastrous opening, earning a mere 342 yuan, or about 71 Australian dollars, on its first day 1. During the first ten days of its theatrical run, the total box office reached only around 7,700 yuan, or approximately 1,596 Australian dollars, with fewer than 300 ticket buyers nationwide 1.
Despite the bleak initial performance, the movie's rough animation style and bizarre plot eventually triggered a viral spread on social media 1. Audiences embraced the film with a "so bad it's good" mentality, engaging in secondary creations that incorporated stock market culture 1. This unique internet phenomenon ultimately propelled the initially mocked animation into a highly successful box-office dark horse 1.
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