歌手、演员戚薇8月6日宣布推出个人官方数字分身，开放自身形象的规范化AI授权 [1]。其数字分身将主演末世AI漫剧《末日盛夏》，改编自番茄小说《末世重生：大佬从百万囤货开始》，分身角色名为韩清夏 [1]。
这一举措反映了AI技术对演艺行业的持续渗透。继香港演员吴启华今年6月透露曾出售肖像权拍摄AI电影、采用其20岁样貌制作之后 [1]，戚薇成为又一位授权个人AI形象的演员。与此同时，行业内对于AI应用的态度存在明显分歧。好莱坞演员马修·麦康纳表达了对AI最终彻底取代人类从业者的担忧 [1]，尼古拉斯·凯奇抨击AI演员接近"死胡同"，认为"机器人无法反映人类的真实状况" [1]。演员王劲松今年2月曾发文感叹AI"太可怕了" [1]。美国演员工会SAG-AFTRA更是坚决反对合成演员 [1]。
Singer and actress Qi Wei announced on August 6 the launch of her official digital avatar, granting standardized AI authorization for her personal image [1]. Her digital alter ego will star in a post-apocalyptic AI comic drama titled "The Last Summer of the End Times," adapted from the web novel "Post-Apocalyptic Rebirth: The Tycoon Starts with a Million-Unit Stockpile" on Tomato Novel [1]. The avatar character is named Han Qingxia [1].
This move reflects the growing impact of AI technology on the entertainment industry, where responses remain divided. Hong Kong actor Wu Qihua, aged 62, revealed in June that he had sold his likeness rights for an AI film production, noting that his 20-year-old appearance was recreated and he did not need to perform in person [1]. Actor Wang Jingsong expressed concern in February this year, saying AI is "terrifying" [1]. American actor Matthew McConaughey has expressed worry about AI eventually replacing human performers entirely [1], and Nicolas Cage has criticized AI actors as approaching a "dead end" because "robots cannot reflect the authentic human condition" [1]. British-based AI actress Tilly Norwood sparked discussion in Hollywood last October [1]. The American actors' union SAG-AFTRA has firmly opposed synthetic performers [1].
