Zara母公司Inditex旗下的平价连锁品牌Lefties在英国利物浦Liverpool One开设英国首家门店，正式进军英国市场1。Lefties总经理Xavier Ruz Riera表示，英国是“自然的下一步”1。该品牌此次入英，将与Primark、Shein及超市自有品牌展开竞争1。
在运营方面，这家新门店大量采用机器人进行衣架分拣和自助结账，以降低人工成本1。该店采用的机器人衣架分拣系统，为Inditex在英国首次使用1。在定价方面，Lefties连衣裙的平均售价为18英镑，Primark为16英镑，Shein为18.5英镑；文胸起售价为7.99英镑1。
Lefties于1999年由Inditex创立，最初作为Zara未售商品的折扣店，约十年前停止销售Zara服装，转为销售自有品牌男女童装、鞋类及家居用品1。目前，Lefties在全球20个国家运营225家门店1。Lefties计划今年在英国开设三家门店，分别位于利物浦、埃塞克斯Lakeside购物中心和纽卡斯尔附近Metrocentre1。此外，Lefties同步上线英国网站，提供全国配送服务，线上订单满49英镑免运费，并支持门店免费退货1。
Inditex, the parent company of Zara, has officially entered the UK market by opening the first British store of its budget chain Lefties at Liverpool One in Liverpool 1. The new outlet aims to compete with Primark, Shein, and supermarket own-brand labels 1. Lefties plans to open a total of three stores in the UK this year, with the additional locations set to be at the Lakeside shopping centre in Essex and the Metrocentre near Newcastle 1.
The brand, which was founded by Inditex in 1999 initially as outlets for unsold Zara merchandise, stopped selling Zara clothing about a decade ago to focus on its own-brand lines of men's, women's, and children's apparel, footwear, and homeware 1. Currently, Lefties operates 225 stores across 20 countries globally 1. In terms of pricing, the average dress costs £18, compared to £16 at Primark and £18.50 at Shein, while bras start at £7.99 1. To reduce labor costs, the Liverpool store heavily utilizes robots for hanger sorting and self-checkout, marking the first time Inditex has deployed this robotic hanger sorting system in the UK 1.
Alongside the physical rollout, Lefties is launching a UK website offering nationwide delivery 1. Online orders qualify for free shipping when they total £49 or more, and customers can return items to physical stores for free 1. Highlighting the strategic importance of the expansion, Lefties General Manager Xavier Ruz Riera described the UK as a "natural next step" for the brand 1.
评论
还没有评论，欢迎留下第一条。