英国广播公司（BBC）已任命26岁企业家Brandon Relph加入其战略团队，以帮助该机构吸引年轻观众。[1]Relph曾是英国最年轻的首席执行官，专长于向年轻受众进行营销推广。[1]
BBC面临严峻的代际挑战。[1]在75岁以上人群中，78%仍在电视上观看直播节目，但16-24岁年轻人中这一比例低于50%。[1]更多年轻人转向YouTube和TikTok等数字平台的内容创作者。[1]尽管如此，BBC在16-34岁年龄段仍属于五大主要媒体平台之一，与YouTube、Instagram、Facebook和Netflix并列，平均每周覆盖该年龄段63%的人群。[1]
新任总干事Matt Brittin因其科技行业经验被聘请领导这一转变。[1]他承诺在皇家宪章续期谈判中将BBC重塑为数字优先机构。[1]BBC已宣布与YouTube达成协议制作定制内容，同时面临重大预算削减以适应不断变化的媒体格局。[1]
The BBC has appointed Brandon Relph, a 26-year-old entrepreneur, to its strategic team to help the broadcaster connect with younger audiences [1]. Relph, who founded his first company at age 13 and earned his initial £10,000 through a Minecraft-related venture before turning 16, brings extensive experience in marketing to young demographics [1].
The move reflects growing concerns about the BBC's ability to reach younger viewers. Among those aged 16 to 24, fewer than 50% watch live television programming, compared with 78% of those over 75 [1]. Despite these challenges, the BBC remains among the top five media platforms used by 16 to 34-year-olds, ranking alongside YouTube, Instagram, Facebook, and Netflix, and reaches an average of 63% of this age group each week [1].
New Director-General Matt Brittin, appointed for his technology sector background, has pledged to transform the BBC into a digital-first institution as part of ongoing charter renewal negotiations [1]. The broadcaster has already partnered with YouTube to produce custom content and is undergoing significant budget adjustments to adapt to shifting media consumption patterns [1].