欧盟委员会依据《数字服务法》(DSA)对阿里巴巴旗下的在线零售平台速卖通(AliExpress)处以5.5亿欧元(约6.29亿美元)的罚款,这是该法律实施以来开出的最高金额罚单12。欧盟方面指出,速卖通未能有效阻止不安全及假冒商品的销售,且其内部风险评估机制存在严重缺陷12。
欧盟执行副主席亨娜·维尔库宁(Henna Virkkunen)强调:“规模不是借口;风险必须被系统地识别和解决。”12 调查揭示,速卖通在合规审查、风险识别及下架有害商品(如非法服装和化妆品)方面存在不足,且违规行为持续至至少2025年6月12。作为处罚的一部分,速卖通必须在10月20日前向欧盟提交整改行动计划2。
针对这一决定,速卖通表示该罚款“不成比例”,并宣布将提出上诉1。平台同时承诺正在审查该决定并提交整改方案2。速卖通是欧盟最大的中国在线零售商,拥有1.93亿用户;其母公司阿里巴巴去年的营收为1220亿欧元1。值得注意的是,阿里巴巴此前已同意支付6亿美元以解决美国政府的相关指控2。
The European Commission has levied a record fine of €550 million against Chinese online retailer AliExpress for its failure to effectively prevent the sale of illegal and counterfeit goods on its platform.12 This penalty, issued under the EU's Digital Services Act (DSA), represents the largest fine ever imposed under this regulatory framework.12
The European Commission determined that AliExpress failed to adequately mitigate risks associated with unsafe clothing, cosmetics, and other harmful products.1 The investigation revealed serious deficiencies in the platform's compliance reviews, risk identification processes, and mechanisms for removing illegal items.1 These violations persisted until at least June 2025.2
EU Executive Vice President Henna Virkkunen emphasized the strictness of the enforcement, stating, "Size is no excuse; risks must be systematically identified and addressed."12 As part of the ruling, AliExpress is required to submit a corrective action plan by October 20.2
AliExpress has strongly contested the decision, describing the fine as "disproportionate" and announcing its intention to appeal.1 The company stated that it is reviewing the decision and remains committed to submitting the necessary corrective action plans.2
The ruling highlights significant regulatory scrutiny for AliExpress, which operates as the largest Chinese online retailer in the EU with 193 million users.1 This penalty comes shortly after Alibaba Group, AliExpress's parent company, agreed to pay $600 million to resolve separate allegations brought by the U.S. government.2
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