韩国警方周二突击搜查星巴克韩国总部,调查该公司一项引发广泛社会争议的营销活动[1]。这一搜查行动由光州民主运动受害者家属投诉引发[1]。
星巴克韩国因推广名为"SS Tank"的保温杯产品而陷入争议,公司将5月18日定为"Tank Day",此举被认为是对1980年光州民主运动的侮辱[1]。同时,该营销活动还使用了与1987年刑讯逼供致死事件相关的标语,进一步激化了公众不满[1]。根据官方记录,光州事件造成约200人死亡[1]。
面对强烈抗议,星巴克的母公司新世界集团随即采取行动,取消了这一营销活动,解雇了首席执行官并发布道歉声明[1]。新世界集团持有星巴克韩国67.5%的股份[1]。为进一步化解危机,星巴克韩国于6月22日全国关店,对员工进行历史和社会敏感性培训[1]。
South Korean police conducted a raid on the headquarters of Starbucks Korea on Tuesday, investigating a marketing campaign that sparked significant public outcry [1]. The controversy centered on the company's promotion of an insulated tumbler called the "SS Tank," for which Starbucks designated May 18th as "Tank Day"—a date widely perceived as an offensive reference to the 1980 Gwangju Uprising, a pivotal pro-democracy movement [1]. The campaign further drew criticism for incorporating slogans associated with a 1987 incident involving torture and death in police custody [1].
Following the backlash, Starbucks Korea's parent company, Shinsegae Group, which holds a 67.5% stake in the coffee chain, took swift corrective action [1]. The company cancelled the marketing initiative and dismissed the chief executive officer responsible for the campaign, while issuing a public apology [1]. In response to the controversy, Starbucks Korea closed all its stores nationwide on June 22nd to conduct training sessions on historical and social sensitivity [1]. The police investigation was initiated following complaints filed by families of victims from the Gwangju Uprising, with official records indicating approximately 200 people died during that event [1].