凯洛格公司（WK Kellogg）宣布将在2024年底前从所有谷物麦片产品中移除人工色素，较原定计划提前一年[1]。该公司已确定采用基于果蔬汁的着色替代方案为Froot Loops等产品着色，并为此投资了相关设备[1]。
此举回应了来自消费者、监管机构和零售商的持续压力[1]。2024年有超过40万个签名的请愿书要求移除人工色素和BHT[1]。主要零售商也加紧推进相关计划：Target宣布到2024年5月停止销售含人工色素的麦片[1]，而Walmart则承诺到2027年1月从自有品牌移除人工色素[1]。此外，特朗普政府卫生部长Robert F. Kennedy Jr.敦促食品公司停用石油基人工色素[1]。凯洛格公司曾于去年8月与得州司法部长Ken Paxton签署协议，承诺到2027年底永久移除"有毒色素"[1]。
WK Kellogg Company announced it will eliminate artificial dyes from all its cereal products by the end of 2024, advancing its timeline by one year from the previously planned 2027 deadline [1]. The company has identified fruit and vegetable juice-based coloring alternatives for products such as Froot Loops and has invested in equipment to implement these replacements [1].
The accelerated decision reflects mounting pressure from consumers, regulators, and retailers. A petition with over 400,000 signatures was filed in 2024 demanding the removal of artificial dyes and BHT from cereals [1]. Major retailers have also taken action: Target announced in May 2024 that it would stop selling cereals containing artificial dyes, while Walmart committed to removing artificial dyes from its store brands by January 2027 [1]. Additionally, Robert F. Kennedy Jr., the health secretary in the Trump administration, has urged food companies to discontinue petroleum-based artificial dyes [1]. The shift also follows an agreement Kellogg signed in August of the previous year with Texas Attorney General Ken Paxton, in which the company pledged to permanently remove "toxic dyes" by the end of 2027 [1].