BBC Today节目即将离任的主持人阿莫尔·拉詹(Amol Rajan)警告称,BBC将以“加速的速度”缩小1。在BBC工作20年(其中10年报纸、10年电视和广播)的拉詹宣布,他将离开BBC前往YouTube开展新项目1。与此同时,面临执照费收入下降压力的BBC计划在未来两年节省5亿英镑,并寻求在YouTube和TikTok等平台的算法中获得更高曝光1。
在爱丁堡电视节发表MacTaggart主旨演讲时,YouTube欧洲、中东和非洲负责人佩德罗·皮纳(Pedro Pina)反对政府强制平台给予传统广播公司内容优先展示1。他认为,这会损害独立创作者和观众利益1。此外,YouTube近期承诺向英国创作者经济和电视产业投资300万英镑1。作为对比,ITV今年在内容上的预计支出为12亿英镑1。
Amol Rajan, the departing host of the BBC's Today program, has warned that the broadcaster is destined to shrink at an "accelerating rate" as he leaves the corporation to launch a new project on YouTube 1. Rajan's departure follows a 20-year tenure at the BBC, which included 10 years in newspapers and 10 years in television and radio 1. The broadcaster is currently grappling with declining license fee revenue, prompting plans to save £500 million over the next two years 1. The BBC is also seeking higher visibility within the algorithms of platforms such as YouTube and TikTok 1.
ITV has projected a content expenditure of £1.2 billion for this year, while YouTube recently committed to a £3 million investment in the UK creator economy and television industry 1. Meanwhile, at the Edinburgh Television Festival, Pedro Pina, the head of YouTube for Europe, the Middle East, and Africa, delivered the MacTaggart keynote speech 1. During his address, Pina argued against government mandates that would force digital platforms to prioritize content from traditional broadcasters, warning that such interventions would ultimately harm independent creators and audiences 1.
评论
还没有评论,欢迎留下第一条。