一位曾在互联网泡沫时代工作的从业者于2024年在Twitter上分享了一篇回顾文章，记录了自己在伦敦数字机构Blueberry的工作经历[1]。这家机构在2000年左右为包括Laura Ashley、Ben & Jerry's、Ted Baker、The Times、Boo.com和Snow24等客户提供Web设计服务[1]。
文章通过大量照片和细节再现了那个时代的工作环境与技术实践[1]。设计师当时使用HomeSite手工编码HTML、JavaScript和CSS，采用表格布局和单像素GIF等技术手段[1]。一些项目的报酬相当可观——作者提到一个周末项目的酬金是一辆FIAT 500汽车[1]。办公室里的照片包含了2000年3月的Dreamcast杂志，员工包括Morgan Gibbons和Shaun Jackson[1]。
然而这个充满创意的时代很快落幕。2001年4月，行业开始衰退，最终清算人来到了公司[1]。与此同时，Blueberry的姐妹公司Magic Button在2000年12月经历了病毒邮件事件[1]。
An author has shared a nostalgic look back at working for Blueberry, a digital agency based in London during the height of the internet bubble around 2000.[1] The retrospective, posted on Twitter in 2024, includes archival photographs and accounts from that pivotal era in web design history.[1]
Blueberry's client roster reflected the ambitions of the period, encompassing brands such as Laura Ashley, Ben & Jerry's, Ted Baker, The Times, Boo.com, and Snow24.[1] The agency's technical practices were characteristic of the time: developers manually coded HTML, JavaScript, and CSS using HomeSite, relied on table-based layouts, and employed single-pixel GIFs for design elements.[1] Staff members included Morgan Gibbons and Shaun Jackson.[1] The author notes that one weekend project yielded an unconventional reward—a FIAT 500 automobile.[1]
The photographs featured in the retrospective include a copy of Dreamcast magazine dated March 2000, capturing a snapshot of contemporary digital culture.[1] Blueberry's sister company, Magic Button, experienced a viral email incident in December 2000, documented by The Guardian on December 15 of that year.[1] By April 2001, as the dot-com industry began its collapse, the agency eventually faced liquidation.[1]