韩国警方对星巴克韩国总部进行了搜查，调查该公司一场引发公众强烈不满的营销活动。[1]这项名为"Tank Day"的推广活动将5月18日设定为"坦克日"，该日期是1980年光州起义的纪念日。[1]活动采用了"Thwack it on the table"的标语，被批评为对遇难者的不尊重。[1]
拥有星巴克韩国67.5%股份的母公司新世界集团随后取消了相关宣传活动并解雇了公司首席执行官。[1]星巴克韩国于6月22日关闭了全国所有门店，对员工进行历史和社会意识培训。[1]1980年光州事件官方记录中造成约200人遇难。[1]
South Korean police conducted a search of Starbucks Korea's headquarters to investigate a marketing campaign that sparked significant public outrage [1]. The campaign, dubbed "Tank Day," designated May 18—the anniversary of the 1980 Gwangju Uprising—and featured the contentious slogan "Thwack it on the table," drawing accusations that the promotion disrespected victims of the historical massacre [1]. According to official records, approximately 200 people died in the 1980 Gwangju Uprising [1].
Following the backlash, Shinsegae Group, which owns 67.5 percent of Starbucks Korea, moved to contain the damage by canceling the promotional campaign and dismissing the chief executive officer [1]. In a further effort to address the controversy, Starbucks Korea closed all its nationwide outlets on June 22 to conduct employee training on history and social awareness [1].