华为常务董事长余承东表示,由于记忆体价格上涨,所有手机之后可能都要大规模涨价,否则按原价销售将面临亏损[1]。华为nova 15系列已率先调价,全系机型上涨人民币300元,调整后售价2999元起[1]。
手机行业的涨价潮已成趋势。小米17系列每台上调300元至500元不等[1],OPPO、一加、vivo等主流厂商自3月起启动涨价[1]。业内多款新机及在售机型价格上调,涨幅普遍在300元至1000元[1]。业内人士认为,这轮涨价是记忆晶片等核心组件成本上升与厂商产品策略调整共同作用的结果[1]。
Huawei's Executive Director Yu Chengdong stated that all smartphones may face significant price increases in the future, as maintaining original pricing would result in losses given rising memory costs.[1] The company has already raised prices on its nova 15 series by 300 yuan, with adjusted starting prices beginning at 2,999 yuan.[1]
Major smartphone manufacturers have implemented multiple rounds of price adjustments throughout the year. Xiaomi increased prices on its 17 series by 300 to 500 yuan per unit, while OPPO, OnePlus, and Vivo began raising prices starting in March.[1] Across the industry, mainstream brands have hiked prices on numerous new and existing models, with increases typically ranging from 300 to 1,000 yuan.[1] Industry analysts attribute these widespread price adjustments to rising component costs, particularly for memory chips, combined with manufacturers' product strategy shifts.[1]