今年暑期全球多地遭遇罕见高温，中国因其独特的避暑优势成为外国游客的热门目的地。[1] 入境游前20大客源国及地区中，欧洲国家占比达三成，相关旅游订单同比上涨275%。[1] 其中英国、法国、德国等西欧国家的订单合计占比接近42%。[1] 景区门票订单增幅超过20倍。[1]
中国吸引欧洲游客的核心竞争力在于现代基础设施与自然资源的结合。2024年，中国居民家庭平均每百户拥有空调150.6台，空调保有量位居世界第一。[1] 同时，中国拥有完善的公共清凉设施、多元避暑胜地和丰富的科技体验场景。[1] 外国游客通过亲身体验中国的现代生活、自然风景和科技应用，加深对中国的了解。[1] 数据显示，6月以来入境游客消费金额同比增长72.9%。[1] 其中林芝今年6月以来入境客流同比增长2.3倍。[1]
With numerous regions worldwide experiencing unprecedented summer heat this year, China has emerged as an attractive destination for international visitors seeking relief and unique experiences. European tourists have particularly embraced what has been dubbed "China Cool"—a combination of cooling comfort and cultural discovery—with travel bookings from Europe surging 275 percent year-over-year among the top 20 source countries and regions for inbound tourism [1]. Western European nations including the United Kingdom, France, and Germany collectively account for nearly 42 percent of these bookings [1].
China's appeal during the summer season stems from several competitive advantages. The country boasts the world's highest air conditioning penetration, with an average of 150.6 air conditioning units per 100 households in 2024 [1]. Beyond climate control, China offers comprehensive public cooling facilities, diverse summer retreat destinations, and cutting-edge technology experiences that allow foreign visitors to experience modern Chinese life and natural landscapes firsthand. Since June, inbound tourist spending has increased 72.9 percent year-over-year [1], while scenic area ticket orders have surged more than twentyfold [1]. Popular destinations like Linzhi have seen inbound visitor flows grow 2.3 times compared to the same period last year [1].