印度珠宝品牌Giva于周三宣布撤下其Rakshabandhan节日广告，此前该广告因主演宝莱坞女演员Kriti Sanon的着装问题引发争议 1。批评者认为，Sanon在广告中的穿着过于暴露，不适合该传统节日 1。印度人民党议员Kangana Ranaut批评该广告“故意令人毛骨悚然” 1。
面对指责，Kriti Sanon回应称：“文化和传统在于女人的内心，而不是她的领口！” 1 国大党议员Rahul Gandhi也支持Sanon，认为女性着装是个人选择 1。尽管有政界人士支持，Giva仍决定撤下该广告 1。2020年，珠宝品牌Tanishq曾因一则跨宗教夫妇广告遭到右翼抵制而撤下广告 1。
Indian jewellery brand Giva has pulled its Rakshabandhan festival advertisement featuring Bollywood actress Kriti Sanon following a backlash over her outfit 1. The controversy erupted as critics argued that Sanon's attire was too revealing and inappropriate for the traditional festival 1. Kangana Ranaut, a lawmaker from the Bharatiya Janata Party (BJP), criticized the advertisement, describing it as "intentionally creepy" 1.
In response to the criticism, Sanon defended her appearance, stating that "culture and traditions are in a woman's heart, not in her neckline!" 1. Her stance received support from Congress party lawmaker Rahul Gandhi, who asserted that a woman's clothing is a matter of personal choice 1. Despite the political backing, Giva officially announced the withdrawal of the advertisement on Wednesday 1. This incident echoes a similar case from 2020, when jewellery brand Tanishq pulled an advertisement featuring an interfaith couple after facing a boycott from right-wing groups 1.
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