苏泊尔官方账号发布的一系列AI生成短视频广告因涉及不当剧情而引发批评[1]。这些视频包含"女生正在洗澡，搓澡大叔进来搓澡"和"女生正在上厕所，保洁大叔进来打扫卫生"等场景[1]，涉及女性在私密空间与男性的不当互动。面对广泛质疑，苏泊尔随后紧急下架了问题视频，但始终未公开道歉[1]。
根据公司披露的信息，苏泊尔在2025年财报中表示正在"逐步推动AI在图文、短视频和直播等领域的测试应用"[1]。2026年上半年，苏泊尔实现营收114.10亿元，同比下降0.59%；实现归母净利润8.68亿元，同比下降7.7%[1]。
Supor's official account released a series of artificially generated short video advertisements that sparked widespread criticism due to inappropriate scenarios featuring women in private spaces interacting with men [1]. The problematic content included depictions such as "a woman showering while a bath attendant enters to scrub her back" and "a woman using the toilet while a janitor enters to clean" [1]. Following public backlash, the company promptly removed the videos from circulation, though it has not issued a public apology [1].
The incident comes as Supor disclosed in its 2025 financial report that it is "gradually promoting AI testing applications in areas including images, short videos, and live streaming" [1]. The company's financial results for the first half of 2026 revealed revenue of 11.41 billion yuan, representing a year-on-year decline of 0.59%, while net profit attributable to shareholders stood at 868 million yuan, down 7.7% compared to the same period the previous year [1].
