韩国警方于8月5日突袭星巴克韩国总部，对该公司5月推出的一项争议性促销活动展开调查[1]。这场促销活动推出的"坦克保温杯"引发外界猜测，认为其暗指1980年5月18日的光州起义，该历史事件中至少165名平民在军队坦克镇压下丧生[1]。此举引发大规模抗议和消费者抵制[1]。
面对舆论风波，星巴克集团主席郑永进（Chung Yong-jin）和星巴克韩国首席执行官孙政贤（Son Jung-hyun）已先后辞职并道歉[1]。警方目前正在调查公司高管是否存在故意贬低这段历史性大屠杀的行为[1]。星巴克韩国内部调查称未发现不当行为证据，但调查工作受阻，原因是无法强制相关人员交出手机[1]。星巴克韩国是该公司除美国和中国外的第三大市场[1]。
South Korean police conducted a raid on Starbucks' Korean headquarters on August 5, 2026, to investigate a controversial promotional campaign launched by the company in May [1]. The "tank tumbler" promotion sparked widespread backlash after it was perceived as referencing the 1980 Gwangju Uprising, a pivotal moment in Korean history when military forces used tanks to suppress civilian protests, resulting in at least 165 deaths [1].
The incident triggered massive public protests and boycott campaigns against the coffee chain [1]. In response to the uproar, Group Chairman Chung Yong-jin and Starbucks Korea CEO Son Jung-hyun both resigned and issued public apologies [1]. Police are now investigating whether company executives deliberately intended to demean this historical tragedy [1]. An internal Starbucks Korea inquiry found no evidence of misconduct, though the company stated the investigation faced obstacles because it could not compel relevant staff members to surrender their mobile phones [1]. South Korea is the third-largest market for Starbucks globally, after the United States and China [1].