法国将从8月11日起实施新法律，禁止企业未经消费者明确同意进行电话营销呼叫 [1]。根据新规定，企业在联系消费者前必须获得事先同意，且该同意可随时被撤销 [1]。法国竞争、消费者事务和欺诈预防总局主任Alice Vilcot表示："企业禁止在未获得事先同意的情况下联系消费者。该同意可随时撤销。" [1]
违反该法规的行为将面临严厉处罚 [1]。个人违规者每通电话最高被罚75,000欧元（约87,000美元），企业违规者每通电话最高被罚375,000欧元（约435,000美元） [1]。此举旨在解决法国普遍存在的电话推销问题——约75%的法国人每周至少接到一通未经同意的销售电话 [1]。法国曾对爱尔兰一家公司因违反电话营销规则处以600万欧元（约690万美元）罚款，表明其对该问题的重视 [1]。
这项法律对摩洛哥的电话营销行业产生重大影响，该国40,000至50,000个工作岗位面临风险，其中法国市场占该部门收入的80%以上 [1]。
France is implementing strict new regulations to prohibit unsolicited telemarketing calls beginning August 11, requiring companies to obtain explicit consumer consent before making contact [1]. Under the law, businesses are forbidden from reaching out to consumers without prior approval, though such consent may be revoked at any time, according to Alice Vilcot, director of the French competition, consumer affairs, and fraud prevention authority [1].
Violations of the regulation carry substantial financial penalties [1]. Individuals who break the rules face fines up to 75,000 euros (approximately $87,000) per call, while companies can be fined up to 375,000 euros (roughly $435,000) per call [1]. The measure aims to shield French consumers from invasive sales tactics and fraud; nearly 75 percent of the French population receives at least one unsolicited sales call weekly [1]. The government previously demonstrated its enforcement commitment by imposing a 6 million euro fine on an Irish company for violating French telemarketing regulations [1].
The law has prompted concerns about employment in Morocco, where the telemarketing sector employs between 40,000 and 50,000 workers, with the French market accounting for more than 80 percent of that industry's revenue [1].