乐高集团于2026年6月30日在丹麦比隆总部公布2026年上半年财报，显示公司营收同比增长21%至419亿丹麦克朗（约48亿英镑），净利润增长32%至86亿丹麦克朗（约10亿英镑）1。同时，该公司消费者销售额增长22%，在美洲、欧洲和亚太地区均实现强劲增长1。
此次业绩增长主要由世界杯、F1、KPop Demon Hunters等联名产品以及花卉和星球大战系列驱动1。在产品方面，乐高推出330款新产品，包括高科技Smart Play套装1。此外，乐高在丹麦比隆总部建设最大太阳能装置，配备16万块太阳能板，年发电量99 GWh1。在英国市场，12岁及以上的“Kidults”买家群体2025年支出同比增长10%，每3英镑玩具消费中占1英镑1。
The Lego Group has reported a robust financial performance for the first half of 2026, with revenue increasing by 21% year-on-year to reach 41.9 billion Danish kroner, equivalent to approximately £4.8 billion 1. Consumer sales also saw a significant uplift, growing by 22% during the same period 1. This financial surge was primarily driven by strong sales across the Americas, Europe, and the Asia-Pacific regions 1. The company's success was heavily supported by its licensed product lines, including collaborations tied to the World Cup, Formula 1, and KPop Demon Hunters, alongside the enduring popularity of its flower and Star Wars collections 1. Consequently, net profit climbed by 32% to 8.6 billion Danish kroner, or roughly £1 billion 1.
In addition to its financial milestones, the toy manufacturer introduced 330 new products to the market, notably featuring the high-tech Smart Play sets 1. On the sustainability front, Lego is constructing its largest solar installation at its headquarters in Billund, Denmark, which will utilize 160,000 solar panels to generate 99 GWh of electricity annually 1. Meanwhile, market trends in the UK highlight a growing demographic of older buyers; buyers aged 12 and above, known as "Kidults," now account for £1 out of every £3 spent on toys in the country 1. Spending within this specific age group in the UK increased by 10% year-on-year in 2025 1.
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