苹果预计将在2026年秋季举办新品发布会，推出iPhone 18 Pro及折叠屏iPhone（iPhone Ultra）1。针对发布会时间，有传闻称将于9月8日举行，但该说法被指站不住脚，因为苹果从未在美国劳动节第二天举办过iPhone发布会1。彭博社记者马克·古尔曼称，苹果将在9月上旬举行发布会，最晚的发布会日期可能是9月15日1。2015年苹果曾将iPhone 6s/6s Plus预购推迟到9月12日以避开9月11日，基于历史规律及避开美国劳动节和9/11纪念日等因素，发布会可能安排在9月14日或15日1。
若发布会在9月14日或15日举行，预购可能于9月18日开启，9月25日上市1。传闻称，iPhone Ultra初期只在美国市场推出1。此外，自2020年以来，苹果iPhone发布会一直采用录播形式1。
Foreign media analysis indicates that Apple's 2026 fall product launch event will likely introduce the iPhone 18 Pro and a foldable device referred to as the iPhone Ultra 1. Based on historical scheduling patterns and the need to avoid the U.S. Labor Day and the September 11 anniversary, the event is anticipated to take place on either September 14 or 15 1. If the launch occurs on one of these dates, pre-orders are expected to open on September 18, followed by a market release on September 25 1.
Speculation suggesting a September 8 date for the iPhone 18 Pro and iPhone Ultra unveiling is deemed unconvincing 1. Apple has never held an iPhone event on the day immediately following the U.S. Labor Day 1. The company also previously pushed back pre-orders for the iPhone 6s and 6s Plus to September 12 in 2015 to avoid the September 11 timeframe 1. Meanwhile, Bloomberg reporter Mark Gurman noted that Apple plans to host the event in early September, with September 15 being the latest possible date 1.
In terms of product availability, rumors suggest that the iPhone Ultra will initially launch exclusively in the United States 1. Furthermore, maintaining a practice that began in 2020, Apple is expected to continue using a pre-recorded format for its iPhone launch events 1.
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