三星电子在中国大陆的手机业务正在收缩[1]。公司设定了月销售额人民币30万元的门市考核门槛，未达标的门店和店员将逐步被清退[1]。近期关闭的门市涉及深圳、福州、郑州、西安、昆明、合肥等多个省市[1]。
根据IDC数据，三星在中国大陆智能手机市场的表现持续下滑[1]。其市占率从2025年同期的0.4%跌至2026年第二季度的0.1%，出货量年减60.8%，第二季度出货量约6.6万支[1]。这一衰退使三星的排名跌至第十位，落后于华为、苹果、OPPO、vivo、小米等品牌[1]。
三星曾于5月宣布停止在中国大陆销售家电及影音产品，当时手机业务仍表示正常运营[1]。
Following its withdrawal from China's home appliance market, Samsung Electronics is now contracting its smartphone business on the mainland.[1] The company has set a monthly sales threshold of 300,000 yuan per store, with outlets and staff failing to meet this target facing gradual elimination.[1]
Samsung's position in China's smartphone market has deteriorated sharply. According to IDC data, the company's market share in mainland China fell from 0.4% in the same period of 2025 to 0.1% in the second quarter of 2026, with shipments declining 60.8% year-over-year and dropping to tenth place in the market rankings.[1] The second quarter shipment volume reached approximately 66,000 units.[1] Samsung now trails brands including Huawei, Apple, OPPO, vivo, and Xiaomi.[1]
Store closures have affected multiple cities across the mainland, including Shenzhen, Fuzhou, Zhengzhou, Xi'an, Kunming, and Hefei.[1] This smartphone contraction comes after Samsung announced in May its decision to cease selling home appliances and audiovisual products in mainland China, though it had stated at that time that its mobile phone business would continue normal operations.[1]