摩洛哥凭借基础设施投资和旅游业发展，已正式成为非洲最受欢迎的旅游目的地，超越埃及。2025年，摩洛哥接待游客1980万人次，较上年增长14%[1]。
该国通过多项举措加强了其国际旅游竞争力。摩洛哥扩展了机场航线、升级了高速铁路、改善了道路网络并翻新了体育场和旅游基础设施[1]。此外，该国还将与其他国家共同举办2030年FIFA世界杯，进一步提升国际知名度[1]。有利的天气条件也为摩洛哥旅游业助力——经历七年严重干旱后，该国在2025至2026年冬季迎来降雪降雨，宣告干旱结束[1]。
Morocco has officially overtaken Egypt as Africa's most popular tourism destination, welcoming 19.8 million visitors in 2025, a 14 percent increase from the previous year [1]. The North African nation's rise to the top reflects a combination of strategic investments and favorable environmental developments that have strengthened its appeal to international travelers.
The country has significantly expanded its tourism infrastructure to support this growth, investing in airport expansions, high-speed rail networks, upgraded roads, sports facilities, and enhanced tourism amenities [1]. Additionally, Morocco's tourism prospects have been boosted by the end of a seven-year severe drought, with winter rainfall and snowfall during the 2025-26 season finally breaking the prolonged dry spell [1]. The nation is also positioning itself for increased international attention as it prepares to co-host the FIFA World Cup in 2030 [1]. These developments—coupled with expanded flight routes and the development of agricultural tourism experiences—have solidified Morocco's status as a premier international travel destination [1].