中国消费者协会等机构提醒消费者，大量医药广告通过微信群、企业微信等私域渠道传播，采用虚假宣传手段欺骗消费者 [1]。这些广告违规使用"包治百病""根治慢性病""替代药物治疗"等用语，将普通食品或保健食品宣称具有疾病治疗功能 [1]。商家还通过临时链接、限时优惠等方式进行消费欺诈，其中临时链接到期自动失效以逃避监管 [1]。
相关部门指出，部分商家以"免费送鸡蛋""社区义诊""老年福利会"等线下活动为诱饵吸引消费者 [1]。根据《中华人民共和国广告法》规定，医药广告不得利用广告代言人作推荐、证明 [1]。为此，消费者应当谨慎甄别，保健食品需认准"蓝帽子"标志及批准文号，药品则应确认"国药准字"批号 [1]。消费者若发现违法行为，可向消协组织投诉或向有关行政部门举报，金额较大且涉嫌刑事犯罪的应向公安机关报案 [1]。
The China Consumer Association and related institutions have issued a warning about widespread fraudulent pharmaceutical advertising circulating through private communication channels such as WeChat groups and enterprise WeChat [1]. These ads falsely claim that ordinary food products or health supplements can treat diseases, employing tactics like temporary links and limited-time offers to deceive consumers [1].
The problematic advertisements frequently use prohibited language such as "cure-all remedy," "cure chronic diseases," and "replace pharmaceutical treatment," violating advertising regulations [1]. To evade oversight, merchants distribute these ads through temporary links that automatically expire after a set period [1]. Additionally, some vendors lure consumers through offline activities including free egg giveaways, community health clinics, and senior citizen benefit meetings [1].
Authorities remind consumers to remain vigilant against private channel marketing tactics and to verify product credentials before making purchases [1]. Health supplement products should bear the distinctive "blue hat" certification mark along with approval numbers, while pharmaceuticals must carry the "National Drug Approval Number" [1]. According to the Advertising Law of the People's Republic of China, pharmaceutical advertisements are prohibited from using celebrity endorsements or testimonials [1]. Consumers experiencing fraud can file complaints with consumer protection organizations, report violations to relevant administrative departments, and, in cases involving substantial sums that may constitute criminal activity, report the matter to public security authorities [1].