澳大利亚社交媒体平台上充斥大量赌博影响者发布的视频，宣传非法在线赌博应用和实体赌博场所[1]。尽管多个监管机构已展开调查，但迄今仅有一名影响者受到处罚，暴露出监管部门跟不上社交媒体发展步伐的问题[1]。
澳大利亚通信和媒体管理局（ACMA）表示，单个影响者推广非法在线赌博服务可面临最高59,400澳元的民事罚款，而提供链接等便利措施则可能面临最高247.5万澳元罚款[1]。然而，该部门仅配置12名全职员工处理在线赌博合规工作[1]。ACMA上月对一名混合格斗选手发出正式警告，该选手曾推广非法离岸赌博服务[1]。
维多利亚州赌博和娱乐场管理委员会首席执行官苏西·尼兰指出，"社交媒体内容展示老虎机，包括场地访问、游戏过程或赌博赢利可能构成维州禁止的赌博广告"[1]。根据新南威尔士州审计办公室2025年数据，该州平均每台机器年净利润超过90,000澳元[1]。赌博内容创作者卢卡·坎特在接受澳大利亚广播公司采访时表示，他已停止发布赌博伤害相关的披露内容，理由是"政府从老虎机中获得数百万美元"[1]。
Australian social media platforms have become inundated with videos from gambling influencers promoting illegal online betting applications and physical gambling venues, raising concerns among regulators and academics about problem gambling and the targeting of young people.[1] The proliferation of such content has exposed significant gaps in enforcement, with only a single influencer facing penalties despite investigations by multiple Australian regulatory bodies.[1]
The Australian Communications and Media Authority (ACMA) has determined that individual influencers promoting illegal online gambling services face potential civil penalties of up to AUD $59,400, while those providing links or facilitating access could face fines reaching AUD $2.475 million.[1] However, the regulator's capacity to address the issue remains severely constrained; ACMA operates with just 12 full-time staff dedicated to online gambling compliance work.[1] In a recent enforcement action, ACMA issued a formal warning last month to a mixed martial arts fighter for promoting illegal offshore betting services.[1]
State-level regulators have also flagged concerns. The Victoria Gambling and Casino Control Commission's Chief Executive, Suzy Neilan, stated that "social media content displaying gaming machines, including venue visits, gameplay or gambling winnings may constitute prohibited gambling advertising under Victorian law."[1] Meanwhile, data from the NSW Audit Office for 2025 reveals that gaming machines generate an average net profit exceeding AUD $90,000 per machine annually.[1] Some influencers have pushed back against harm reduction efforts; Luca Kante told ABC that he ceased gambling harm disclosures because "the government makes millions from pokies."[1]