中国房地产市场持续低迷，房企销售规模进一步萎缩。今年前7个月，销售额介于300亿至1000亿元的中型房企仅剩6家，较2023年同期的27家大幅下降，减少了21家[1]。与此相反，销售额超1000亿元的大型房企保持稳定，依然保有5家，分别为保利发展、中海地产、华润置地、招商蛇口和绿城中国[1]。
行业集中度明显上升。前10名房企平均销售额较2023年同期减少约45.8%[1]，销售总额从约1.73万亿元降至9354.9亿元，其占百强房企销售额的比重反而从43.2%升至51.9%[1]。中型房企的衰退尤为显著，第11至30名房企销售额较去年同期减少约62.4%，第31至50名减少约63.1%[1]。碧桂园、龙湖集团及华发股份等曾经的行业主力企业销售额已降至约200亿元，而融创中国、远洋集团及金地集团等仅约100亿元[1]。中型房企销售规模持续下滑的根本原因在于过去减少购地导致的可售住宅供应断层[1]。
China's housing market downturn has triggered a dramatic consolidation among mid-sized developers, with major shifts in the industry landscape becoming apparent in the first seven months of this year.[1] The number of mid-sized developers posting sales between 300 billion and 1,000 billion yuan has plummeted to just six companies, down from 27 in the same period of 2023—a decline of 21 firms.[1]
Large developers have maintained relative stability, with five companies exceeding 1,000 billion yuan in sales remaining unchanged: Polyreal Development, China State Construction Engineering, China Resources Land, Merchants Shekou, and Greentown China.[1] However, the overall sales performance across the sector has deteriorated significantly. The top 10 developers saw average sales drop approximately 45.8% compared to the prior year, while companies ranked 11th through 30th experienced a steeper decline of about 62.4%, and those ranked 31st through 50th fell roughly 63.1%.[1] Combined sales for the top 10 fell from approximately 1.73 trillion yuan to 935.49 billion yuan, and their share of sales among the top 100 developers increased from 43.2% to 51.9%.[1]
Several formerly prominent mid-sized players have been hit particularly hard. Developers including Country Garden, Longhu Group, and China Huafa saw sales collapse to around 200 billion yuan, while Sunac China, Far East Horizon, and China Gold Group recorded sales of merely approximately 100 billion yuan.[1] Industry observers attribute the mid-tier contraction partly to these companies' reduced land purchases in preceding years, which has created a supply shortage of sellable residential units and perpetuated their sales decline.[1]