中国AI学习机市场竞争格局正在发生变化。2026年一季度，学习平板销量达125.2万台，头部六大品牌的市场份额合计为87.5%，较去年同期上升12.3个百分点[1]。在这一集中度提升的市场中，作业帮以32.9%的份额排名第一，而学而思的份额超过20%，位居第二[1]。
高端化成为硬件厂商的竞争方向。好未来推出的T6系列标准版定价6899元，高配版则突破万元，成为首款进入万元价位的学习机产品[1]。然而，市场调整信号已现。2026年618期间，学习机行业均价上升至3635元，同比上涨8.3%，但销量却同比下降18.2%[1]。
免费AI教育应用的扩张对传统硬件厂商构成威胁。豆包月活用户在一季度达3.45亿，二季度增至3.82亿，并从六月开始试水付费订阅[1]。与此同时，好未来的"小思"AI助手到2025年底累计激活超过十亿次[1]。科大讯飞则在AI学习机领域保持强势，其产品续费率超过80%，2025年上半年收入同比翻番，全年营收突破271亿元[1]。
尽管好未来面临来自免费AI的竞争压力，但其财务表现仍在改善。2026财年一季度净利润达3128万美元，同比增长174%[1]。不过公司现金及短期投资总额较去年同期减少1.46亿美元[1]。在市场高端化与免费AI并行的大背景下，硬件厂商原有的护城河正面临侵蚀。
China's learning tablet market is undergoing a significant shift as free AI tools challenge the dominance of established education hardware makers. In the first quarter of 2026, learning tablet shipments reached 1.252 million units, with the top six brands commanding a combined market share of 87.5%, up 12.3 percentage points year-over-year [1]. Among these leaders, Zuoyebang holds the largest share at 32.9%, while Xueersi comes in second with just over 20% [1]. This concentration masks underlying competitive pressures as the industry landscape transforms.
Hardware makers are responding with premium positioning and enhanced features. Xueersi's T6 series standard model is priced at 6,899 yuan, with high-end configurations exceeding 10,000 yuan, marking the company's entry into the luxury segment [1]. Industry-wide, the average selling price during the June 2026 period rose to 3,635 yuan, representing an 8.3% year-over-year increase, yet sales volume declined 18.2% over the same period [1]. Meanwhile, free AI alternatives are gaining traction: Doubao grew its monthly active users from 345 million in the first quarter to 382 million in the second quarter of 2026, and began testing paid subscription offerings in June [1].
The financial performance of established players tells a mixed story. iFlytek's AI learning machines maintain a renewal rate exceeding 80%, with first-half 2025 revenue doubling year-over-year and full-year revenue surpassing 27.1 billion yuan [1]. Xueersi's "Xiaosi" AI assistant accumulated over one billion activations by the end of 2025 [1]. Xueersi's first quarter of fiscal year 2026 saw net profit reach 312.8 million U.S. dollars, surging 174% compared to the previous year [1]. However, total cash and short-term investments declined by 146 million U.S. dollars relative to the same prior-year period [1]. These developments suggest that while profitability remains strong, competitive pressures and strategic investments are reshaping capital allocation in the sector.
