2026年以来，淘宝、京东、豆包、支付宝、拼多多等主流电商平台纷纷推出AI对话购物功能 [1]。尽管这些功能获得了广泛的用户尝试，但实际效果存在明显差距。根据上海市消保委基于4308份问卷的调查，84.56%的消费者曾使用过AI选购功能，然而仅有16.06%的消费者认为AI能够精准匹配商品 [1]。消费者的担忧主要集中在两个方面：64.22%的受访者担心AI购物存在隐私安全风险，62.53%的消费者质疑AI决策的准确性 [1]。
尽管当前AI购物存在这些问题，消费者对其未来发展仍寄予厚望。超过85%的消费者对AI一站式购物模式抱有期待，其中38.65%表示非常期待一键式Agent购物 [1]。在实际应用中，部分功能已取得可观的用户规模。截至2026年第一季度，京东App的"京言"辅助购物功能用户规模已接近8000万 [1]；支付宝"AI付"功能在2026年5月21日前一周内累计完成支付超过1.2亿笔 [1]。调查显示，AI购物在数码、家电等客观品类上表现相对较好，但在服装等主观消费领域和跨平台比价上存在明显短板 [1]。
Major Chinese e-commerce platforms including Taobao, JD.com, Doubao, Alipay, and Pinduoduo have collectively invested in AI conversational shopping features since 2026.[1] However, a survey by the Shanghai Consumer Protection Commission reveals a significant gap between adoption and satisfaction with the technology.
According to the Shanghai Consumer Protection Commission's survey of 4,308 respondents, 84.56 percent of consumers have tried AI shopping selection features, yet only 16.06 percent believe the technology can accurately match products to their needs.[1] Consumer concerns are substantial: 64.22 percent worry about privacy and security implications of AI shopping, while 62.53 percent doubt the accuracy of AI recommendations.[1] AI shopping demonstrates stronger performance in objective product categories such as electronics and appliances but shows notable weaknesses in subjective consumption areas like clothing and in cross-platform price comparisons.[1]
Despite these reservations, interest in AI shopping remains high. Over 85 percent of consumers expressed optimism about an all-in-one AI shopping model, with 38.65 percent indicating they would be very enthusiastic about one-click Agent-based purchasing.[1] Real-world adoption figures underpin this interest: JD.com's "Jingyan" shopping assistance feature had reached approximately 80 million users by the first quarter of 2026, while Alipay's "AI Pay" completed more than 1.2 billion payments in the week ending May 21, 2026.[1]
