上海警方破获了一起通过短视频平台实施的保健品诈骗案件1。犯罪团伙以"健康顾问"名义针对中老年人实施多层次诈骗，累计诈骗金额近9000万元1。受害者上海市民刘先生通过短视频平台分批购买了几万元产品后才发觉被骗1。
团伙采用精心设计的三轮诈骗套路循环施骗1。第一轮以几百元到一千元的小套餐吸引受害者，第二轮通过跟踪电话施压，第三轮由"资深顾问"引导购买数千元到数万元的产品1。在第一轮受害者中，约有四分之一到五分之一的人进入第二轮或第三轮1。嫌疑人根据受害者的经济实力调整价格，"遇到实力强的就开价高"1。最多有受害人购买了十几万元的产品1。普通保健品或非处方药被以成本价的几十倍高价出售1。
法院最终将此案定性为刑事诈骗罪，多名涉案人员分别被判处有期徒刑十年九个月、十年一个月、八年等不同刑期1。上海市浦东新区检察院提起刑事附带民事公益诉讼，要求删除被害人个人信息并公开赔礼道歉1。
Shanghai police have dismantled a health product fraud scheme operating through short video platforms, in which a criminal network posing as "health advisors" systematically deceived middle-aged and elderly residents into purchasing counterfeit medicinal products 1. The fraudulent operation accumulated nearly 90 million yuan in illicit proceeds before being shut down 1.
The scheme employed a three-stage deception strategy targeting vulnerable consumers 1. Initial contact involved offering low-cost product packages ranging from a few hundred to one thousand yuan, establishing false trust with victims 1. In the second phase, operators applied pressure through follow-up calls to push victims toward higher-value purchases 1. The final stage leveraged "senior consultants" to guide victims into buying products costing thousands to tens of thousands of yuan 1. Between one-quarter and one-fifth of first-stage victims progressed to subsequent rounds, with some individuals purchasing over 100,000 yuan worth of products 1. Perpetrators adjusted pricing based on perceived financial capacity of each target, with operators instructed: "when encountering people with stronger economic power, set higher prices" 1.
The products involved were ordinary health supplements or over-the-counter medications with retail prices marked up to dozens of times their manufacturing costs 1. Shanghai resident Liu, an identified victim, discovered the deception after making staged purchases totaling tens of thousands of yuan through the short video platform 1. Multiple gang members received criminal convictions for fraud, with sentences including ten years and nine months, ten years and one month, and eight years respectively 1. The Pudong District Procuratorate filed supplementary criminal and civil public interest litigation, demanding deletion of victims' personal information and public apology from the defendants 1.
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